Unpacking the Art of Customer Interaction ft. Rob Fitzpatrick, Author, The Mom Test

This week is all about how we interact with customers – and we have a great guest who knows a whole lot about it. In fact, he literally wrote the book on it. Author Rob Fitzpatrick has been helping small businesses and entrepreneurs reach their goals for years. He’s written several books, including “The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You.” This is something he knows and cares about – and he was kind enough to spend nearly an hour breaking it all down with UpdateAI’s Josh Schachter! Topics covered in their Unchurned conversation include: - Creating the “perfect customers” for software products - Why how you frame a conversation is critical - Why talking to customers should be like “surgery” - How to find “overlap” between CS and learning about the customer - The value in being “sneaky” in meetings - Living the remote life in Europe There’s plenty more they discussed, too, so be sure to listen to the full episode! #updateai #customersuccess #saas #sales #marketing #business Subscribe to the channel - & hit the bell icon to stay updated with the latest videos. Get in touch with Josh on Linkedin - Twitter - Follow UpdateAI: Linkedin - Twitter - Unchurned is presented by UpdateAI About UpdateAI At UpdateAI our mission is to empower CS teams to build great relationships with their customers. We work with early & growth stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.