Barbie is having a big cultural (and marketing) moment

From social influencers to clothes to food, even rugs, Barbie movie marketing and merchandise are everywhere as people cash in on this brand behemoth’s cultural moment. #BarbieMovie #Barbie #Marketing Watch The National live on YouTube Sunday-Friday at 9 p.m. ET Subscribe to The National: Connect with The National online: Facebook | Twitter | Instagram | More from CBC News | The National is the flagship of CBC News, showcasing award-winning journalism from across Canada and around the world. Led by Chief Correspondent Adrienne Arsenault and Ian Hanomansing, our team of trusted reporters help you make sense of the world, wherever you are. The National was named Canada’s Best National Newscast by the Canadian Screen Awards and RTDNA Canada.