Saab 900 Convertible Commercial

30 years ago life was so easy – just snap your fingers and your dreams came true! Well, at least according to this Saab 900 cabriolet commercial... The narration is in Swedish, but the story is universal. Enjoy! Saab’s first 900 cabriolet rolls off line in 1986 ------------------------------------------------------------------------- The first Saab 900 convertible rolls off the line at Valmet Automotive, a coachbuilder in Finland, on May 7, 1986. Bob Sinclair, president of Saab-Scania of America, determined that a 900 convertible would boost brand sales. He had pushed Saab executives in Sweden to give cars more luxurious content and performance to move the brand upscale. In Sweden and the rest of Europe, Saab had a no-frills, affordable, workaday reputation, even with its quirky styling. In the mid-1980s, Saab executives in Sweden wanted the American sales arm to accept an annual shipment of 1,000 two-door, basic economy cars. Sinclair balked and offered a