Nike SB | Doyenne

Back in 2017, the founders of Doyenne saw a void in their local scene and quickly mobilized to fill it. Seeing a lack of diversity and representation at skate parks, the streets, and, most importantly, the absence of a safe space for new skaters to express themselves, they started by organizing a skate meet-up in the brand’s hometown of Glasgow, Scotland. The impact of those early sessions sparked their project to become a full-fledged brand with the goal to represent and inspire the community around them and abroad. As a women-led brand, Doyenne acts as a collective entity comprised of skaters, artists, activists, and creatives, using the brand as the rallying force to mobilize and amplify women and non-conforming genders in skateboarding. Along with their events, fundraising, and activations, Doyenne designs clothing and product with a purpose, focused on creating gender-neutral products made with an ethical and sustainable mindset. We spoke with Doyenne to understand their mission, ethos, aspirations, and how their pointed visual and ethical point of view informs the brand and its community as well as their recent collaboration with Nike SB. Read more here Directed by Debora Maité Filmed by Yentl Touboul Art Direction Doyenne Studio Edited by Eric J Liddle Produced by Wasted Talent Music Larry Gus More from Nike Skateboarding Official website: Instagram: Twitter: