Heineken Italy - Real Madrid, AC Milan (Champions League Match vs Classical Concert)

A real guerilla marketing action of Heineken in Italy. Brilliant idea! On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert... Very sad :((((((((((( But after 15 minutes... XD Song at the beginning: The Fratellis - Chelsea Dagger Song at the end: Fatboy Slim - Right Here, Right Now Advertising Agency: JWT Milan, Italy Executive Creative Director: Pietro Maestri Creative Director: Bruno Bertelli Head of art: Cristiana Boccassini Art Director: Marco Viganò Copywriter: Cristiano Tonnarelli ----------------------------------------------------------------- Nagyjából 200 beépített ember (100 barátnő, 50 egyetemi tanár és