Rejoice China “Hugs“

This Moving Chinese Film About Divorce Is Actually a Haircare Ad P&G’s Rejoice Brand Encourages Splitting Couples to ’Believe in Love Again’ Director David Tsui Terence Lam, P&G Greater China haircare marketing general manager, said, “We believe that no matter how complicated relationships can be, there’s always a way to smooth things up. As a brand devoted to smoothness and love, this is a position worth taking -- having a strong point of view on this cultural phenomena.“