How to Do Marketing and Remain Good People | Giuseppe Morici | TEDxLUISS

When did marketing, the most fascinating job in the world, become the most discussed job in the world? Giuseppe Morici, currently President Region Europe of the Barilla Group, in his extremely emotional Talk, explains the role and the importance of marketing, not as manipulation of people, but as creation of meaning and sense that people borrow to improve their lives and shape their dreams. Giuseppe Morici is currently President Region Europe of the Barilla Group. He started his career at Procter & Gamble.