A Pashmina Story

Pascha Brunello is a purveyor of finest quality clothing and accessories. It specializes in pashmina, cashmere and merino wool. The brand is deeply devoted to artisanry and technique and treasures the heritage and provenance of its product. The history of pashmina spans over centuries. Pashmina is made from a sub-species of Capra Hircus known as “Changhtangi” that thrives in the highlands of the Tibetan Plateau which stretches from Tibet all the way into Kashmir, India. Pashmina wool is spun by hand using centuries’ old techniques to produce a luxurious, yet delicate yarn that is in turn woven by hand. Thousands of Kashmiris are associated with this ancient trade. Women mostly spin and men weave the delicate yarn into warm, soft scarves and shawls, which are often embroidered with intricate designs. Kashmiri Pashmina is the finest, most exquisite fabric ever made. It has taken centuries of experimentation and refinement to raise this traditional practice of shawl making from a necessity to a unique textile art. Pascha Brunello: A Film by Fseven Studio Music: Yaron Pe’er | Leat Sabbah