LUCIIA - U FOR A MINUTE (Official Music Video)

Grammis nominee LUCIIA was recently handpicked by Coldplay as opening act during their four consecutive shows at Ullevi Stadium. Yet another testament to the fact thet the global interest for the Swedish artist is growing steadily. LUCIIA is releasing her sophpomore EP - WITH II EYES. The project is a journey of self-discovery, the story of an artist baring her soul both to herself and to her audience. With the assistance of London-based executive producer Maleík Loveridge, LUCIIA has managed to forge her own sound, where classic 90s R&B blends with a futuristic sonic vision. “Suddenly during the session of writing ‘U FOR A MINUTE’, I realised that I was pouring out my frustrations from childhood days”, LUCIIA says. “It became obvious to me that I wasn’t able to love without knowing how to be loved.“ “‘U FOR A MINUTE’ is about putting yourself in someone else’s shoes, this time it became clear to me that I didn’t have any sympathy. I wanted the people to feel the hurt I have been suffering and hopefully have them try my shoes for once.” Speaking about the EP as a whole, LUCIIA says: “The songs reflect a newfound perspective of mine. My vision has cleared up. My relationship with myself has in a way become more natural than my relationship with others,“ she says. “Previously I struggled to accept myself or to know who I truly was, which led me to engage in destructive relationships. I suspect much of this stems from having a strained relationship with my father. As an adult, I have had to teach myself to be deserving of good things that come my way.“ Directed by - Sune Chee Produced by - Samuel Christiernin Director of photography - Petter Bülling Gaffer - Olof Jonsson MUA - Emma Kazdjan Special thanks to Julia Käkelä, Wilhelmina Bonde, Johan Wallin, Elenore Wallin, Camila Rivarola & Niclas Selberg at DIF Boxning U FOR A MINUTE: Produced by August Heldt & Maleík Loveridge Written by Lucia Pinera Karlsson, Maleík Loveridge, Naomi Vaughn & August Heldt Mixed by Jeff Ramzy Mastered by Rich Morales Follow LUCIIA: @_luciiaofficial #rnb #newmusic #rnbvibes #soul #sad