John Cleese – Institute of Backup Trauma – LiveVault

– When LiveVault needed to promote their new disk-based backup system for corporate data, they knew that traditional media would not cut through the clutter and allow them to reach their audience of IT professionals. Independent marketing consultant Jeff Weiner asked Captains, along with our sister company Thunder Sky Pictures, to create a viral web video starring John Cleese that would grab the attention of IT managers.