Santa Cruz Bicycles Factory Tour Behind the Scenes - Behind the Brand 2021

Our Behind the Brand Series sets out to showcase the people, passion and hard work that goes into making the brands that we know and love what they are. In this episode we travel to Santa Cruz, California to visit one of the most iconic California bike brands. Our tour guide, Garen Becker leads us through the assembly factory where Santa Cruz Bike’s staff were more than happy to show off their hard work ethic and goals to reduce plastic and cardboard waste. From there we stopped by their wheel building department and wrap up in their prototype and carbon room. Enjoy the ride as we cruise through the halls and learn more about the people, the mission and what makes Santa Cruz Bicycles the brand they are.