Dole and Ananas Anam - Piñatex (case study)

Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change, Dole Sunshine Company, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce “Piñatex®“. A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste. AWARDS This campaign has been awarded at the following major festivals: - Cannes Lions 2022: Creative Business Transformation Grand Prix, 1 Bronze in Innovation. - D&AD 2022: White Pencil. - One Show 2022: Health and Wellness Grand Prix, the One Show Green Pencil 2022, and the One Show Sustainable Development Goals (SDG) Pencil 2022. CREDITS Client: Dole Sunshine Company, and Ananas Anam. Advertising Agency: L&C New York (Lanfranco & Cordova). Chief Creative Officer: Gian Carlo Lanfranco, Rolando Cordova. Creative Director: Giancarlo Rodas, Tescia Deak, Greg Collins. Art Director: Rolando Cordova, Gian Carlo Lanfranco. Copywriter: Greg Collins, Ana Lins, Gian Carlo Lanfranco, Rolando Cordova. Agency Editor: Jose Jesus Pacheco, Charly Garcia, Nicolas Lopez. Agency Executive Producer: Camden Elizabeth. Production Company: Suitcase Productions New York, and Agosto Lima. Film Director: Camden Elizabeth. Music Director and Supervisor: Claudia Incio, Charly Garcia.