John Lewis releases new Christmas advert for 2023

John Lewis has abandoned its traditional Christmas tearjerker in favour of a more light-hearted advertisement to cheer up the nation. In a departure from its usual poignant tone, this year’s John Lewis advert tells the joyful story of a young boy, Alfie, as he grows his “perfect tree” from a seed in a box he finds in a market. Instead of the classic fir, a large CGI venus flytrap called “Snapper” emerges, forming a close friendship with the young boy. But while Alfie loves his alternative Christmas tree, his mother, grandmother, and sister are less convinced that the carnivorous plant is quickly relegated to the garden, alone. Read more here: Subscribe to The Telegraph with our special offer: just £1 for 3 months. Start your free trial now: Get the latest headlines: and are websites of The Telegraph, the UK’s best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.