Ericsson - MSP

The ad is made for our client Ericsson and their Multiservice Proxy (MSP) The brief: show how a ’multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’. The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.