Film fans at Vue cinema discover the hidden brain power of 3D films

Movie goers take part in a scientific test in Vue Piccadilly to understand the effects on the brain from watching 3D films. We commissioned leading scientists from the Thrill Laboratory and neuroscientist Patrick Fagan from Goldsmiths to undertake the consumer research which found watching films in 3D gives a mental boost, enhancing speed of reaction and the brain’s ability to process information.