Jobs to Be Done или целевая аудитория. JTBD. Отрывок лекции о современной маркетинговой стратегии
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Илья Балахнин разбирает концепцию целевых аудиторий в маркетинге и современную концепцию Jobs to Be Done. JTBD как метод, позволяет точно определить те задачи, которые от нас хотят потенциальные клиенты. Именно за решение этих задач, клиенты готовы заплатить, а значит принести бизнесу доход. Полная лекция по ссылке
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Илья Балахнин 7 926 592 4877
Сергей Худовеков 7 926 055 7715
Максим Борисов 7916 810 6530
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