Why digital clothing is a new mass market? | Daria Shapovalova | TEDxKrasnayaPolyanaSalon

Daria Shapovalova shares her vision on digital clothing. Called ‘Kiev Fashion’s Queen Bee’ by Vogue UK, Daria Shapovalova is the former creative director of Kiev Fashion Days, the founder of More Dash and DressX. After earning her degrees in PR and marketing, aged 19, she launched her own television show, Fashion Week with Daria Shapovalova, on Ukrainian TV. From there, she began contributing to the Ukrainian editions of Elle and Harper’s Bazaar, plus Vogue Russia. Her venture into multimedia journalism also spanned to her role as a video director at the French fashion website, Nowfashion, her Russian-language fashion website, Fw-Dailly and her eponymous fashion blog. Taking the PR world by storm, Shapolova eventually launched her own agency, More Dash in 2014, building recognition for Eastern European brands in new markets. Among them were brands such as Mariana Senchina and Anna October, now stacked at Matches Fashion, Harvey Nichols and Selfridges. She was also a regular contributor for .