YOOHA | Fashion film 2021 | Directed by Tanya Chernoguzova | Фэшн-фильм ЮХА | Татьяна Черногузова
The fashion film is based on the tatar folklore myths and the Gabdulla Tukay’s “Su Anasy” fairy tale.
The guy named Yooha meets an ethereal fairytale creature combing his hair on the riverbank. Struck by the beauty he takes the magic comb. But heathen spirits will not forgive the theft easily. How long will it take Yooha to reckon for his weakness?
► BIO
The fashion film is part of a project to popularize the national Tatar fashion. Your yool* project — visual research about national Tatar fashion. We speak the language of designers, stylists and painters.
*«Yool» in Tatar language means «road», «way».
► TEAM
Directed by Tanya Chernoguzova
Screenwriter: Arthur Shnapir
DOP: Vadim Kruchkov
Produced by Oleg Fedorov
Executive producer: Valeri Ivanishvili
Sound Designer: lya Ermekeew
Negative Cutter: Mikhail Bichurin
Colorist: Dmitry Grigorev
► CAST
Yooha — Ramazan Zamaletdinov
Su Anasy — Yulia Polikarpova
Yooha’s mother — Zimfira Khusainova
► MUSIC WE USE
MATUR · Acid Minerale · Mitya Burmistrov
Composers: Holofonote, Zakary Tuktarov
► AWARDS
London Fashion Film Festival 2021 — Best Accessory Design
Wasteland Film Festival 2021 (Edwards, California) — Best Atmospheric/Weird Film
UK FASHION FILM FESTIVAL — Best Story
Fortean film festival — Best Film Poster
► FOLLOW US
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