H&M and Mugler celebrate their collaboration with a multi-faceted show in NYC, catwalk and party
“H&M and Mugler celebrate their collaboration with a multi-faceted show in NYC involving a concert, catwalk and party
on 19 April, at the Park Avenue Armory in Manhattan, NYC, H&M and Mugler celebrated the forthcoming launch of their much-anticipated collection with a cultural moment encompassing entertainment, music, performance and fashion. The event was attended by numerous members of the Mugler community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.
The event featured a group concert by musicians Shygirl, Amaarae and Eartheater, all of whom star in the Mugler H&M music video and were dressed in exclusive looks from the new collection. Each artist performed a series of their own hits, before uniting to perform a new version of the 90s club classic “Music Sounds Better With You”, a track specially commissioned in celebration of the Mugler H&M collection.
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