Google Tag Manager Variable Lookup Table explained - GTM Training video

Variables make GTM awesome. Therefore I want to start explaining them better. Today I present to you the Lookup Table - a very useful Variable with which you can essentially perfom If - then operations. In Google Tag Manager this can help you to rewrite Values of Variables with ease or perform more sophisticated operations to fill your Variable. There are many different Use Cases for the Lookup Table. Check out these additional resources: helpful Links: