euronews le mag - Etam at Paris Fashion Week

Etam has shown their lingerie collection at Paris Fashion Week. Russian supermodel Natalia Vodianova is the face of Etam and also designing a lingerie collection each season. She says her designs encompass both fashion and comfort: “You know it’s a different kind of comfort. Physically it’s really important but then feeling empowered by lingerie is also really important, that’s a comfort for a women when she goes out and socializes, so both things have to be taken into consideration