In this video I dive into the deceptive world of loyalty schemes and uncover how the quest for dopamine and fear of missing out converge in a digital age where loyalty isn’t always reciprocated. I explore how loyalty is now a digital mess whilst exposing the two-tiered pricing model used by major retailers like Tesco and Sainsburys. The video delves into a future dominated by centralized control, prompting viewers to reconsider their loyalty to apps, retailers, and even life choices.
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