Gucci The Alchemist’s Garden: Campaign film | Director’s cut

“It is a kind of bathroom that belongs to the imagination, where strange objects are kept, and someone obsessed with smells and fragrances. The images are evocative of a suspended time, which is then what makes you experience a scent, to bring you back to an imaginary place,” AlessandroMichele on the campaign video for the The Alchemist’s Garden collection. Inspired by the ancient philosophy of alchemy, The Alchemist’s Garden is created with the old art of fragrance making, for a collection seven eaux de parfum, four perfumed oils, three acque profumate and a scented candle. Director: Colin Dodgson Art Director: Christopher Simmonds Creative Director: Alessandro Michele Music: Chopin Prelude No 4 E Minor