Forgiveness for Schneider Beer - Ogilvy & Mather Argentina

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc. “Somehow, this is the first commercial of the category dedicated to women, and we like that very much. “Forgiveness“ is a sincere apology from male to women for the immaturity and maleness“, declared the ECDs of the agency. Credits: Advertising Agency: Ogilvy & Mather Argentina Client: CCU - Schneider Title: Forgiveness ECD: Javier Mentasti, Maximiliano Maddalena Creative Director: Juan Pablo Carrizo, Patricio Elfi Art Director: Tomás Duhalde, Juan Ignacio Peirano Copywriter: Tomás Duhalde, Guido Freiberg Head of Art: Diego Grandi Head of Planning: Rodrigo García Account Group Director: Rodrigo Luque Account Director: Marina Figoli Account Executive: Celina Correa Luna Account Assistant: Lucas Sáez Head of audiovisual production: