ALEXA and Armani: technology meets fashion

Amid the pulsating light and music of a fashionable Parisian nightclub, a good-looking young couple embrace so passionately that the woman’s necklace is torn away, scattering diamonds to the floor. This is the scenario for Emporio Armani’s latest ad promoting its Diamonds perfume. Directed by Paul Mignot, it was shot by DoP David Nissen with an ALEXA camera recording in Log C to an HDCAM SR deck. In common with many of the Armani Diamonds spots, the look of the commercial recreates the sleek, high contr