Augmented Reality for Packaging - Shazam x Bombay Sapphire [Available in WebAR]
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AR for packaging:
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Augmented reality has so many great applications in the packaging and consumer goods space.
For this campaign, we teamed up with Shazam and Bombay Sapphire to create a unique AR experience for Bombay Sapphire customers using the bottleneck label as the activation point.
Users were able to scan the label to reveal an immersive animation, representing the essence and character of Bombay Sapphire in augmented reality. Customers could then watch exclusive video content, showcasing different Bombay Sapphire recipes. And now you can have an equally immersive experience with WebAR. (no apps needed)
Listen to a panel of industry experts, to unpack the world of connected packaging:
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