Deadline - My Sweet Apocalypse [OFFICIAL MUSIC VIDEO]

The pioneers of the ‘New Wave of South African Heavy Metal’ are back yet again with their Magnum Opus called ’My Sweet Apocalypse’, the third single from their upcoming 3rd album ’Vitriol Inc’ (releasing May 2023). Deadline openly bow down to the memory of 80’s Thrash Metal, Power Metal, Heavy Metal and on occasion Sleaze Rock, as they march with intent and pride towards the release of their 3rd album, ’Vitriol Inc’ that will undoubtedly be their most daring release yet. Frontman Jessy Switchblade shares that ‘My Sweet Apocalypse’ was “originally written by me in 2004, after a rather decadent weekend. I had Rammstein’s ‘Mutter’ as well as Metallica’s ‘Fade To Black’ on repeat. It is a song about imprisonment and the Stockholm Syndrome. I used the Gothic temptress as personification, as I have always enjoyed writing about mysterious Lilith type of figure, however the song can be about anything from substance abuse, straight through to being in love with an abusive, narcissistic partner. It highlights the agony and ecstasy of being gripped by the throes of obsession and addiction, whilst not being able to escape its clutches. It is most probably our most ambitious song to date, and definitely our longest. We debated for ages whether to release it as a single or not, however we felt that this quite possibly could be our magnum opus. so we thought we’d be bold and brazen to release it as the 3rd single from our upcoming ‘Vitriol Inc’ album.” #Deadline #HeavyMetal #Devographic #DLHMC #MySweetApocalypse #LadyBlitzkrieg #VitriolInc Publisher: Independent Label: Independent Bloodkrieg Records Produced, Recorded, Mixed & Mastered at Dread Studios and Gloryvale Studios Art Designed by Barend Chamberlain Author, Composer & Performer: Deadline Music Video by Marius Els Available on all streaming platforms from Friday 10 March All Links Deadline Lineup: Jessy Switchblade (Vocals) Judge Mental (Guitar) The Skullprit (Guitar) Damian Dread (Bass) Wrighteous Mike (Drums), We are metal! We are fire! We are legacy! We are energy! We are power! We are Deadline! From choosing a band name taken from a Testament song, to wearing their beautifully crafted battle jackets emblazoned with the names of their favourite heavy metal bands, the quintet is hellbent on bringing the nostalgia, exuberance, and blood thirsty passion of the 80’s without necessarily pigeonholing themselves in one sole genre. Formed in Pretoria, South Africa in 2014, Deadline played their first show at a friend’s house party on 7 March 2015 and have not looked back since. 2 albums and an EP later, they have become the fore runners of the Old School Heavy Metal sound in South Africa which they have dubbed the “New Wave of South African Heavy Metal”. With 6 South African Metal Music Awards to their name, a dedicated fanbase who dub themselves the “Deadline Heavy Metal Crew” and an energetic, passionate live show second only to their heroes Iron Maiden, they march with intent and pride towards the release of their 3rd album, “Vitriol Inc” that will undoubtedly be their most daring release yet. Led by the effervescent, high flying Frontman Jessy Switchblade, Deadline have undergone a few core changes during the pandemic, but have now solidified their line up around guitarists Judge Mental and The Skullprit (the last original member along with Jessy), bassist Damian Dread and percussionist and back up vocalist Wrighteous Mike. The quintet is hellbent on bringing the nostalgia, exuberance, and blood thirsty passion of the 80’s without necessarily pigeonholing themselves in one sole genre. Their music transcends genres, it transcends generations, it’s an ode to the decade that changed us forever. Sit down in your Lamborghini Countach, strap your seat belt, and let their crashing drums, pulsating bass rhythms, bright neon guitar riffs and screeching vocals take you back to your glorious metallic past! “Vitriol Inc” will be out early 2023!’ All Links Facebook Instagram Bandcamp YouTube @deadlinehmc Copyright 2023 Deadline Bloodkrieg Records