Science Of Persuasion

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big). About Robert Cialdini: Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation. Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages. Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at or info@. About INFLUENCE AT WORK: INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at or call . To order a poster of the final screen shot, visit #!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434 For more information on The Small BIG, visit For our latest, animated videos from THE SMALL BIG, visit - narrated by Dr. Cialdini, - narrated by Mr. Steve Martin, - narrated by Dr. Noah Goldstein. This animated video was created and produced by TINOPOLIS Subscribe to our blog at: