Luxury life of rich people in japan | Japan technology | Future of japan | Smart house | JAPAN

A country of trends, Japan is one of the world’s top markets when it comes to lifestyle and luxury goods. In our special edition of Focus on Japan, we look at the plentiful opportunities for companies, particularly European ones, to invest in the country. The Ginza bling Tokyo’s Ginza district is home to all things luxury. Swarovski is an Austrian family company which has grown into a big brand name, known worldwide for its crystal products. It has been in Japan since the 1970s and now boasts 115 shops. Vincent Nelias, Managing Director of Swarovski Japan, spoke to us from the latest and largest outlet. “They (Japanese) are, in a sense, more classic in the choice. They enjoy more delicate designs. They love of course fashion and trends, but the share of jewellery we sell in Japan is more in the classic collections.” Tourism boosts takings For Swarovski, as indeed for the entire premium and luxury sector, one of the challenges is dealing with a boom in tourism.