Meet New Soft Wear Denim

Introducing Soft Wear Denim. It’s supersoft and engineered to update your comfort. Even better: We make it with our Washwell smart-wash techniques, which use 20 percent less water than traditional denim washes. It’s denim you can feel good about. Learn more about Washwell: Featuring: Xiuhtezcatl Martinez, Carlotta Kohl, Ezinma, Kyle, and Chella Man.​