We’re All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU

Advertising is the Dirty Profession, famous for snake oil salesmen and shysters, shilling things that nobody needs, creating this bankrupt consumerist culture. But what if I told you that you were unknowingly in advertising too? My own journey from human evolution and ecology into marketing has taught me that we are all in advertising—and that’s actually a good thing. Ethan Decker is an ecologist who took a left turn and ended up in advertising. He’s now VP of Insight & Strategy at The Integer Group, one o