Lazy Oaf | Behind the Brand []: SBTV Fashion

Founded in 2001 by Gemma Shiel, Lazy Oaf has gone on to become one of the most recognizable independent brands from the UK, establishing itself globally in both Asia and America. We spoke with Gemma to find out how the brand initially developed, where she plans on taking it as well as details on the newly launched Autumn / Winter ’13 collection. Find Lazy Oaf online - Track Featured: ’Four Tet - She Just Likes To Fight’ taken from the superb ’There Is Love In You’ alb