A story of generations. BMW is a part of CES 2021.

The night has come and it holds surprises at the BMW Welt. Two cars from two different worlds but closely related to each other. A firstly superficial bragging and mocking conversation turns into a lesson about development, interdependence and caring…. A new chapter starts this year at digital CES 2021. BMW draws a new era of intuition, interaction and emotion – and visualizes the development of the user experience inside a BMW over the last two decades. The protagonists in this journey through time are th