Coffee and Strategy: The Perfect Blend for Achieving Competitive Advantage

In 2007, BCG invited undergraduate and MBA students to create and submit a short video or animation on a theme related to strategy for the StrategyTube competition. The Coffee Interns, a cautionary tale of blind ambition, was the 2007 StrategyTube winner. The Coffee Interns was submitted by (Jeff) Haonan Hu, Yi Xiang, and Heather Guo of Duke. Just how far would you go to set yourself apart from the competition? To find out about internships at BCG, please visit: