Brazil 2023 Keynote l Today’s video is a keynote I have during my last visit to Brazil, I share my thoughts on how marketing is changing, why entrepreneurs and businesses need to focus more on content creation, the importance of consumer attention, and what social media platforms have underpriced attention now. Hope you enjoy!
0:00 - 2:18 Intro
2:18 - 5:54 The importance of focusing on the consumer’s attention
5:54 - 7:02 Building a brand vs. selling
7:02 - 11:10 Social media is free attention
11:10 - 12:47 Attention is the asset
12:47 - 14:10 The science and art of social media marketing
14:10 - 18:17 Why making content will matter more in the next years
18:17 - 20:21 The supply and demand of attention
20:21 - 22:14 Marketing is changing
22:14 - 27:30 How to build a great company culture
27:30 - 30:20 Overpriced vs. underpriced attention
30:20 - 45:19 Tactical advice on content creation
—
Thanks for watching!
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