“INDUSTRY ON PARADE“ HALLIBURTON, TRION AIR FILTERS, ROGERS PLASTIC CO., JUBILEE CAR HORNS 19344a
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“Industry on Parade“ was a television program that aired in the United States from 1950–1960. It was produced by the National Association of Manufacturers, and won the Peabody Award. The show depicts complicated industrial processes that transform raw materials into finished products available for consumption by Americans. This particular installment of the series is a black-and-white film that highlights the manufacturing processes of Trion Inc. Electronic Air Filters, Rogers Plastic Company, Halliburton Oil Well Cementing Company, and Jubilee Manufacturing Company’s most popular products.
Opening credits, montage scenes from factories across industries (0:07). “Clearing the Air!” camera pans Pittsburgh city skyline, patch of ragweed (0:32). Two-story suburban family home with car in driveway (0:47). Man suffering from hay fever tries to revive himself by sitting over steam in living room, house wife scrubs down walls to get rid of pollen (0:49). Exterior Children’s Hospital Pittsburgh (1:04). Nurse enters sterilized formula room, Trion Incorporated 1950s Electronic Air Cleaner hangs above doorway (1:10). Interior of formula room: nurses in white surgical masks, camera pans vent and shaft system that allows the Trion Electronic Air Cleaner to sterilize air (1:16). Other uses for air ventilation system: large-scale oil paintings hung in baroque-style frames in museum, antique books on library bookshelves (1:54). Example of Trion Electronic Air Cleaner vents in basement of residential home (2:20). Exterior Trion Inc. Electronic Air Filters factory/ warehouse Mckees Rock, Pennsylvania (2:38). Trion Inc. president in meeting (2:43). Trion air quality research program: man walks through isolated area of warehouse wearing perhaps . Fume Mask (2:48). Montage various skyscrapers in downtown Pittsburgh area (3:58). PSA Message Interlude: montage of clips of scientists and engineers in laboratories developing new ways of using raw materials (4:25). “Plastic Age Anniversary!” Two women stand at mock-show room sink washing dishes made from plastic, one woman drops plate to floor that bounces instead of breaks (5:06). Arnold Martinelli of Rogers Plastic Company in West Warren, Massachusetts inspects model in his office (5:21). Interior Rogers Plastic Company factory: “jet injection method,” housewares formed as molten polystyrene hardens in molds, Mr. Martinelli cleans out one of the machines (5:41). Women factory workers of various ages pack plastic coasters for shipment, boxes ready for shipment get sent along conveyer belt (6:18). Woman looks over display shelves of completed Rogers Plastic Company products and housewares (6:49). “The Super Cementers!” employee of Halliburton Oil Well Cementing Company of Duncan, Oklahoma conducts experiment in lab; scenes of other employees testing new equipment/ pouring cement into molds (7:00). Team of oil well drillers prepare for dispatch to new well site, Halliburton Well Site trucks drive off on dirt road (7:47). Crew arrives at oil well drilling rig structure, Halliburton well cementing technique put into action: crew applies, tighten Halliburton Jet Mixer, guide shoe and plug system, pump plunger among other tools for inserting cement casing into oil well (8:13). Close-up Halliburton Jet Mixer at work, water and cement slurry mixes in basin (9:19). PSA Message Interlude: joint efforts of a circular economy, scenes of housewives and men in supermarkets, at jobs in factories, at showroom buying appliances (10:01). “Horns Aplenty!“ Farmer stands beside perhaps 1950s GMC Flatbed Classic Cruiser and operates lever for horn on dashboard, herd of cows come running across field toward sound (10:41). Exterior Jubilee Manufacturing Company factory Omaha, Nebraska (11:12). Interior of factory, steps on assembly line depicting sheet steel pressed, welded, bolted into parts of auto horn by machines (11:15). Group of women sit side-by-side assembling horn motor of perhaps Vintage Jubilee Bull Horn No. 90., completed horns make their way out of infrared oven, employee stamps shipping addresses on to shipping containers of finished products - close-up address in Bombay, India (11:59). Sound plays from Jubilee Triple Trumpet Horn model (13:10).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
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