Identity created by accountant

Background: “Artificial Intelligence is booming – but how will it impact your career?” CNBC “As AI Advances, Will Human Workers Disappear?” Forbes “AI will take 20% of all jobs within five YEARS’” Daily mail “AI vs humans: Some companies begin replacing employees with ChatGPT” Business standard With the rise of AI comes the growing fear of job loss. People wonder, ’Why would they need me, if AI can make it faster and better and it’s never tired?’ This type of progress brings frustration and makes people feel insecure about the future. The objective was to create a brand identity (naming and design concept) for Actas, an AI-powered tool that empowers users to excel in creative industries without needing hard skills. The brief was to demonstrate how Actas can help people transition to new job opportunities and thrive in their careers, while highlighting the tool’s ability to enable non-professionals to create professional-quality work. Idea: We use AI as