Mamma Mia! Malmö gets new ABBA experience ahead of Eurovision Song Contest

(30 Apr 2024) SWEDEN ABBA MUSEUM SOURCE: ASSOCIATED PRESS RESTRICTION SUMMARY: COMMERCIAL MUSIC, MUSIC VIDEO AND OR PERFORMANCES, MUST BE CLEARED ACCORDING TO YOUR OWN LOCAL MUSIC PERFORMANCE AND COPYRIGHT AGREEMENTS WITH YOUR APPLICABLE COLLECTING SOCIETY. LENGTH: 5:44 ASSOCIATED PRESS Malmö, Sweden - 29 April 2024 1. Various of ABBA “Waterloo” outfits on display at ABBA World experience 2. Pan right of ABBA World experience, visitors 3. Visitor posing in front of “ABBA” lights 4. Pan left of “ABBA” lights 5. SOUNDBITE (English) Mia Segolsson, general manager, Polar Music: “It started with Waterloo. And then there’s so many of the Eurovision contestants that love ABBA. So, they have been around all the time and they’ve just getting bigger and bigger. So, I think this is the happy music that combines (unites) everyone. And there are so many fans. And many of them will be here in Malmö, so that’s why we’re here now, to celebrate the 50th anniversary.“ 6. Pan left of sign, reading “Mamma Mia! The Party” 7. Singers performing 8. Various of visitors filming singers with smartphone 9. Singers finishing song and audience applauding 10. SOUNDBITE (English) Mia Segolsson, general manager, Polar Music: “We gather all of the entities that works with ABBA at the moment. And it’s Polar Music. It’s ABBA Voyage. It’s Mamma Mia! The Party. It’s Mamma Mia! And it’s ABBA The Museum. So, we are showcasing every part of the ABBA World right now. So, we work closely together. So, this is an opportunity for us to show all the fans what we’re doing.“ 11. Various of boots worn by Benny Andersson at 1974 Eurovision Song Contest 12. Various of signed guitar 13. Photograph of ABBA, guitar in foreground 14. Various of “Waterloo” record 15. Various of photograph of ABBA 16. Various of Dolce Gabbana outfits for ABBA Voyage 17. SOUNDBITE (English) Mia Segolsson, general manager, Polar Music: “You can see, actually, Benny’s boots that he wore on stage when they won with Waterloo. And you can also see the original costumes from ABBA Voyage, Dolce Gabbana costumes. And you can also see parts from Mamma Mia! shows and, yeah, bits and pieces.“ 18. Various of photographs of ABBA on display 19. SOUNDBITE (English) Mia Segolsson, general manager, Polar Music: “Wherever we do something with ABBA people from all over the world shows up. From Australia, Mexico, Brazil, Germany, everywhere. And the Englishman, of course. So, this is great. You know, they connect the fans all over the world.“ 20. Pan left of “Mamma Mia!” theatre display 21. Close of boat, named “Waterloo” 22. Various of “Mamma Mia!” theatre costume 23. Picture of ABBA on wall, visitor walking by 24. SOUNDBITE (English) Mia Segolsson, general manager, Polar Music: Reporter: Will they be there? Will the hologram be there? What do you think?“ Segolsson: “I don’t know. We’ll see.“ Reporter: “So, maybe.“ Segolsson: “No, I don’t know. No comment.“ 25. Close of ABBA World experience building exterior 26. Various of visitors entering ABBA World experience SOUNDBITE (English) Roxarn Bishop (left) and Graham Cass, visitors from Adelaide, Australia: Reporter: “How big ABBA fans are you?“ Bishop”: I’m huge. You’ve probably seen my top. I’m huge. The first album I ever bought when I was, like, ten years old, ABBA Arrival.“ Cass: “The first concert I saw in Adelaide was ABBA when I was a little boy.“ Bishop: “So yes, huge.“ 27. Close of ABBA photo stand-in 28. Close of photo stand-in, reading “ABBA The Museum” 29. SOUNDBITE (English) Roxarn Bishop (left) and Graham Cass, visitors from Adelaide, Australia: Find out more about AP Archive: Twitter: Facebook: ​​ Instagram: You can license this story through AP Archive: