MAISON DU MEC SS’23

12 апр. 2023 г. #Rêverie Maison du Mec Be it the weekend getaway we get to sneak in every couple of months, or that occasional one-week exotic island vacation less and less people can afford, Modern Life reduces our down time pleasures to a few fleeting moments. Le Mec, an eternal modernist, doesn’t abide by Modern Life’s terms and conditions; instead, he seeks to make his own. 4 years ago, Maison du Mec started with minimal black and white poplin shirts and a dogmatic tag line. The phrase “New Dreams Every Day” graced every label – and still does – for a reason. As the whole future wallows in uncertainty, Le Mec will not wait for the weekend or the summer to pursue his pleasures: He’s wide awake in his daydreams, and basks in the liberties that come with them – daily! _ For Spring Summer 2023, Maison du Mec undertake the dare of subverting the tension between conventional realities and irrational aspirations. The season’s offerings are elaborated as double agents between the effortless and the engineered, the glamorous and the understated, reevaluating the summer wardrobe stereotypes we all casually entertain. Getaway affluence trickles into the quotidian: Le Mec is a gladiator and a corporate force at once, and the thrill of recreation is reclaimed from the heart of the office and the seaside of Cap-d’Ail alike. Aptly, distance is collapsed between east and west, and styles are anachronistically matched across eras to promote an atemporal ease which transcends space and time. Tropical prints and Mediterranean codes are abstracted in Broderie Anglaise fabrics and saturated hues to sustain beyond a single season’s whim, and the brand’s signatures are narrated on new surfaces by means of dynamic collaborations with local craftsmen and the new age technology of Swiss brand Ferronato. _ Fashion is and always will be the ultimate escapist vehicle. With one foot in the 60s French Riviera, and another in a dismantled republic, we found a new democracy in the illusions of escapism to keep us going – a way to look around instead of just looking back and forth. For us, it’s as a-political as it gets, but you may take it as you will – #Rêverie #NewDreamsEveryDay For further information: 961 78 805 894 press@