It’s Time to Build | Jason Ballard, ICON CEO | SXSW 2022 Featured Talk

One billion homes. To put a dent in the global housing crisis, we need to build one billion homes in a lifetime and today we simply aren’t solving the problem fast enough. To build the future, we must change the way we design and build for a world that will enhance human happiness and flourishing. The future starts with 3D printing. The technology that can create a more sustainable and beautiful world will be the same technology that helps us become a spacefaring civilization. Will cities of the future be built by robots and drones? Will humans colonize the Moon and Mars? ICON’s Jason Ballard gives an inspirational talk during SXSW 2022. In the featured talk, “It’s Time to Build,“ he discusses humanity’s future and how architecture, design, robotics and sustainability can be in service to humanity and help us reimagine worlds. PBS NewsHour anchor Stephanie Sy joins Jason to discuss the future of home construction and answer questions about ICON. Learn more about ICON at htt