In Kia’s Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn’t a smooth ride, however, as she’s capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.
Advertiser: Kia
Products: 2017 Kia Niro
Tagline “A Smarter Kind of Crossover”
Songs: I Need a Hero - Bonnie Tyler
Mood: Funny
Super Bowl Commercial: Super Bowl LI, 2017, 3rd Quarter
Events & Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors: Melissa McCarthy (Actor/Actress), Johnathan McClain (Voice Over)
Production: Matthijs Van Heijningen (Director)
Animals: Rhinos, Whale
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