Suntory - The Extreme Minuet (World’s Fastest Orchestra) - Party/Dentsu/Ignite

Watch A Quirky Orchestra Play Mozart After Chugging Suntory’s Energy Drink. Japan’s Suntory bills its product Shuchu Regain as an “energy drink for the brain.“ Agencies Dentsu, Ignite and Party devised an eccentric experiment mixing Shuchu Regain with science, a Mozart tune and 43 people doing a near-simultaneous coin-toss. CREDITS Agency: Party/Dentsu/Ignite Client: Shuchu Regain Creative Director: Hiroki Nakamura Communication Designer/Planner: Masahiko Okabe Copywriter/Planner: Hirokazu Ueda Copywriter/P