Combining fashion and modest dress codes in Iran

(4 Aug 2010) SHOTLIST RESTRICTIONS NO ACCESS BBC PERSIAN/ NO ACCESS VOA PERSIAN AP Television is adhering to Iranian law that stipulates all media are banned from providing BBC Persian or VOA Persian any coverage from Iran, and under this law if any media violate this ban the Iranian authorities can immediately shut down that organisation in Tehran. music on catwalks not cleared for use. replace with your own clearable music AP Television Tehran, January 2007 1. Wide of Islamic fashion show, models walking on catwalk 2. Mid of show 3. Wide of models on catwalk 4. Zoom-out from model to runway AP Television News Tehran, 25th July 2010 5. Pan from an Iranian creation to women working in a famous Iranian design house 6. Pan from dressmakers working in Shadi Parand, famous Iranian fashion brand, workshop 7. Tilt-down from dressmakers to hands sewing 8. Mid of Hasti Homayoun, researcher and fashion designer working in the workshop 9. Wide of dressmakers working in the workshop with Shadi Parand, an ex model and famous fashion designer working in the background 10. Close-up of face of Hasti Homayoun 11. Close-up of hand sewing the fabric 12. SOUNDBITE (Farsi) Hasti Homayoun, Researcher and Fashion Designer: “During the past six months that I had been with people of different types and doing some sort of research I realised that people are willing to wear Iranian designs provided that the cuts and designs suit their taste. Definitely there are rules in every society that citizens should follow (referring to Iranian Islamic dress code regulations) but it should be considered that the taste of people of that country in terms of colour and designs must be taken into account. The designs (Islamic-oriented ones) should be modern and in such a way that men and women should be able to wear them outside their home, on the bus, in a taxi or in their cars. If such a thing is presented definitely everybody would wear it.“ 13. High angle of Hasti Homayoun walking to her work bench 14. Close-up of Hasti Homayoun wearing a self-designed Iranian style scarf 15. Close-up of hand creating an Iranian design on special fabric using natural colours 16. Wide of Hasti Homayoun working 17. Tilt down from an Iranian creation 18. Wide of Shadi Parand walking to her late mother’s office, who was once a leading designer in Iran 19. Close-up of hand of Shadi Parand signing her brand on fabric 20. High angle of Shadi Parand signing her name brand tags which are to be sewn to her creations 21. Close-up of hand signing brand tags 22. SOUNDBITE (English) Shadi Parand, Ex Model and Fashion Designer: “Fashion means a way of dressing yourself in a new way each time. Fashion is a changing process all the way. Just being covered doesn’t mean to be pretty and just being pretty or being presentable doesn’t mean to be naked. You can be totally covered and just (at the same time) have a beautiful presence or beautiful appearance. And I think they are not contradictory at all.“ 23. Mid of Shadi Parand and her assistant Hasti Homayoun walking 24. Wide of Shadi Parand and Hasti Homayoun talking with each other 25. SOUNDBITE (English) Shadi Parand, Ex Model and Iranian Fashion Designer: “Anyhow in any society and any country you have to follow some rules and regulations. But here I think in different ways we have a sort of freedom to just make a new way, I wouldn’t say freedom, we have the opportunity to create something that has been absent for a while and now we have to... it’s a comeback for Iranian style and Iranian designs.“ 27. Tilt-up from model wearing the creation Find out more about AP Archive: Twitter: Facebook: ​​ Instagram: You can license this story through AP Archive: