Santa Cruz Guitar Company NAMM 2021: Shop Talk with Richard Hoover

Santa Cruz Guitar Company was founded in 1976 by Richard Hoover, a renowned luthier who helped usher in the rise of boutique acoustic guitar making around the world. SCGC is still to this day, and now more than ever before, on the forward tip of innovation in quality guitar making. Richard, Carolyn and the crew are a team of wonderful people who love the art, the science and the craftsmanship of lutherie as much as they love the good that people can do in the world with their music. Check out the guitars and the story of Santa Cruz Guitar Company at