Generous Store

Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate. For one day only, Anthon Berg opened “The Generous Store“. It was the world’s first chocolate shop where you couldn’t pay with cash or card, but the promise of a generous deed to a friend or loved one. If you did not make it to the shop, visit